TrustToken Culture

TrustToken’s vision is to democratize financial opportunities and unlock capital through the trusted trade of assets worldwide.

We aim to foster a new financial future. One that is more resilient to central points of fraud, failure, and greed. One that empowers people with new levels of access to capital, investments, and financial opportunities.


TrustToken culture stems from a set of values that influence the probabilities of certain behaviors and decisions.

TrustToken has 6 values

Trust & Truth (TT) - what to serve
Data-based Decisions (DD) - how to decide
Conscious Collaboration (CC) - how to collaborate
Renaissance Ambition (RA) - how to show up
Getting Things Done (GTD) - how to execute
Make Good Things Easy (MGTE) - how to improve

TrustToken Values


We consider the following questions when we hire, promote, award, and let go teammates.
Do they...

Organizational Values

Represent trustworthiness and truth?

  • Speak their truth?
  • Own and grow their Areas of Responsibilities?
  • Maintain and increase their KPIs?
  • Keep and negotiate their impeccable agreements?
  • Communicate clear goal paths?
  • Take 100% responsibility?
  • Deliberate, prioritize, and succeed when taking on additional commitments?
  • Recognize and address their unconscious influence and results?

Demonstrate conscious collaboration?

  • Demonstrate courage and consideration?
  • Seek first to understand?
  • Look for win/win agreements?
  • Recognize if they’re above or below the line?
  • Pay attention to context and content?
  • Ask for help when necessary?
  • Clear issues and not hold resentment or ill will?
  • Liberally give appreciation and gratitude?
  • Create API communication endpoints with teammates?

Show up with renaissance ambition?

  • Hunger, thirst, and aspire for self-improvement and achievement?
  • Demonstrate ambition for progress and goals?
  • Care about and grow in self awareness?
  • Invest in their teammate’s growth?
  • Take ownership over their and TrustToken's evolution?
  • Contribute to personal and organizational revival and recreation?
  • Separate identity from ideas and consider others’ perspectives well?
  • Care about building community?
  • Readily identify their own mistakes and take action to correct?
  • Seem willing to change their opinions and beliefs?

Individual Values

Make good things easy?

  • Search for and find systemic improvements?
  • Create sustained, measurable changes in results?
  • Document and create good processes?
  • Identify the crux factor for altering the probability streams of a system?
  • Weigh the cost-benefits of change well?
  • Demonstrate clean habits and processes in their personal workflow?
  • Use checklists, reminders, and TAPs?

Make data-based decisions?

  • Base their decisions on data?
  • Seek to balance exploration and exploitation wisely?
  • Consider qualitative, fuzzy, or emotional input?
  • Suggest, create, and track experiments to collect more data?
  • Do they think about uncertainty by referencing past data or distributions?
  • Do they locate themselves in the environment using frameworks like Cynefin framework?
  • Do they identify, measure, and decide KPIs?

Get things done?

  • Demonstrate mastery of GTD?
    • Capture consistently?
    • Process regularly?
    • Only drop things when intended?
    • Review regularly?
    • Execute actions in flow, planning ahead to minimize interruptions?
  • Regularly survey and manage their landscape of commitments and agreements?
  • Show a bias for action?
  • End most communication and interaction by asking, “what are the next actions?"
  • Create agendas for meetings and teammate interactions?

Culture Wiki

We keep a list of our cultural values in an online table. This helps us change & organize them as they evolve.